What is the reason behind the denial of launch of Yamaha R125 in India?
Reason behind the denial of launch of Yamaha R125 in India?
The Yamaha R125 is not going to launch in India for the following reasons:
(i) There won’t be enough buyers. Not many people will be interested in buying a Yamaha R125 when a Pulsar 220F is available at a same or a lesser price.
(ii) Globally, the 125cc bikes are learner motorcycles. You don’t need a licence to ride them. However, in India you need a licence to even ride a 100cc motorcycle.
(iii) Premium 125cc bikes might cause product cannibalism.